Endless Riff Social VR Music Platform Available on the Oculus Store, Giving Music Fans a New Place to Experience Music Together


Company Announces Formation of Advisory Board

Montclair, NJ, April 05, 2017... Endless Riff, a networked virtual reality music platform that enables fans to experience live music together, announced today that the application is now in open beta on the Oculus store. The Company also announced the formation of its Advisory Board, comprised of experts spanning the music, media and live event industries. The announcement was made today by company founders - Mark Iannarelli, CEO and Andrei Averbuch, CTO.

“We created Endless Riff to eliminate the obstacle of distance for music fans and to maximize an artist’s ability to connect with their fans and monetize their content,” said Iannarelli. “There is nothing more powerful than the emotional bond that music drives in society, and our team is excited to begin our journey of uniting fans in the Oculus Store. Music fans can look forward to a personal festival experience, 365 days per year – while artists, venues, and creatives gain a platform for expression and economic returns on their property never available before.”

While the company has longer-term plans to make Endless Riff available to music fans across more devices over the course of 2017, Oculus Rift users can access Endless Riff’s “RV” personal space starting today – where they can enjoy watching curated playlists with their friends (who take the form of life-like avatars) within the interactive app.

As its platform evolves and the company develops more content partnerships, it will offer a variety of branded content experiences to its users, as well as the virtualization of cherished music venues from across the globe. Endless Riff’s first live music venue joins the festival grounds from its New York City, Lower East Side location later this spring.

Endless Riff intends to unlock and simplify the enormous commercial opportunity for music that VR immersion presents beyond current content platforms.

Advisory Board

Endless Riff has formed an Advisory Board to support the launch of the company and the rollout of its VR application. While the Board’s members offer industry expertise ranging from recorded music and music publishing, digital platform development and management, marketing, music festivals and live events, they all share a passion for championing the advancement of the evolving music industry.

“I am delighted to serve on the Advisory Board for Endless Riff because it's providing new opportunities for artists and the music industry at large to grow and engage fans,” said Mike Rich, Advisor & Entrepreneur in Residence at Studio.vc "The Endless Riff platform provides an even richer and more immersive interaction in VR for music fans, and the social features enable those fans to experience it together.”

Advisory Board members include:

Mike Rich | Advisor & Entrepreneur in Residence, Studio.vc Prior to Studio.vc Venture Fund, Mike has over 20 years of industry expertise in digital media programming, product marketing and audience development with companies including Aol (Head of Entertainment), RCA Records (A&R), Bertelsmann (Digital Marketing), RadioOne (Chief Product Officer) and Time Inc. Leading many of the award winning brands to the #1 position in their sector.

Benji Rogers | CEO & Co-Founder, dotBlockchain Music A British-born, New York-based entrepreneur, technologist, musician, and the CEO and co-founder of the dotBlockchain Music Project – a new music metadata standard protocol. A pioneer of the direct artist-to-fan model of music distribution, Rogers founded PledgeMusic in 2009, which is now one of leading artist-to-fan platform online with more than 4 million users and over 50,000 artists.

Matt Chapman | Creative Director, Ogilvy & Mather Creative Director with the world-
renowned advertising, marketing, and public relations agency, and creator of award-winning experiences with over 15 years’ of experience developing brand strategies, art direction and user experience design.

Evan Harrison | CEO, Huka Entertainment Prior to joining Huka Entertainment as CEO of the independent creator and producer of large scale destination-location music festivals such as Pemberton Music Fest in British Columbia, and Tortuga Music Fest in Ft. Lauderdale. Harrison led the creation of the multi-platform iHeartRadio as the company’s Digital President. Under his leadership, AOL became the #1 online music destination with innovative programming such ‘AOL Sessions’ and the Award-winning ‘First Listen’ program.

Endless Riff is actively engaged in fundraising discussions. Any parties interested in learning more about investment opportunities should visit endlessriff.com/contact to inquire for more details.

About Endless Riff Entertainment
Endless Riff is a virtual music festival that allows music fans to co-consume, socially bond, and communicate more often around live, recorded, and self-captured music content. Using networked social virtual reality tools, the platform offers content across a broad variety of capture technologies including 2D, 3D and 360 degree video. Familiar to a physical music festival experience, a personal space with access for friends allows the fan a private “lobby” and consumption setting within the festival experience. Whether it be virtualized existing, former, or new virtual “venues”, live music can be curated and experienced throughout the festival grounds with friends and fellow music fans. The immersion and the commercial monetization tools that the Endless Riff platform offers, provides an ability for artists and rightsholders to monetize content at a scale unavailable previously. Visit EndlessRiff.com to learn more.

Endless Riff Media Contact: Liz Beggs, Director of Communications
(415) 734-1443 | lbeggs@endlessriff.com