App Privacy Policy Last updated: 2-12-17

We at Endless Riff Entertainment, Inc. (“Endless Riff,” “we,” “us,” or “our”) created this privacy policy (“Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Endless Riff in connection with our App which is made available to you through the Platform.

The terms of this Privacy Policy are incorporated by referenced in the Terms of Use that you accept upon registering to use the App (the “Terms of Use”). By accepting the Terms of Use you accept the terms of this Privacy Policy. If you do not agree to any of these terms, then please do not use the App. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

The Information We Collect and Receive

In the course of operating the App, we will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.

  1. Personal Information

    If you would like to use the App, you will need to download the App from the Apple, Android or any other app store through which the App is made available to you. During the registration process you will be asked to provide your email address.

    If you link your Facebook or any other social media account with the App, you are authorizing Endless Riff to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that Facebook, Inc., or such other social media company could provide to Endless Riff through its Application Programming Interface. Such information may include, without limitation, your first and last name, username, profile picture, unique social media identifier and access token, and e-mail address.

    All information we collect and/or receive under this section is collectively called “Personal Information.”

    We do not collect any Personal Information from you when you use the App unless you provide us with the Personal Information voluntarily.

  2. Music Data

    When you use the App, we collect and/or receive certain information, including but not limited to, location/position, voice, motion, your selection, your preferences, what you are looking at, what you are saying, and what is happening in the virtual reality room (“Music Data”). Music Data does not include any Personal Information.

  3. Geolocational Information

    Certain features and functionalities of the App are based on your location. In order to provide these features and functionalities, we may, with your consent, automatically collect geolocational information from your mobile device, wireless carrier, and/or certain third-party service providers (collectively, the “Geolocational Information”). Collection of such Geolocational Information occurs only when the App is running on your mobile device. You may decline to allow us to collect such Geolocational Information, in which case we will not be able to provide certain features or functionalities to you.

  4. Other Information

    In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

    1. From Your Activity. Information that we automatically collect when you use the App, including, without limitation:

      • IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the App you visit, etc.;

      • Information about a mobile device, including universally unique ID (“UUID”), App type and version (e.g., iOS or Android), carrier and country location, hardware and processor information (storage, chip speed, camera resolution, NFC enabled, and network type (WiFi, 2G, 3G, 4G); and

      • Activity and usage information occurring via the App, including tagging data, favorites, preferences, session lengths; and similar data.

    2. From Cookies. Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the App. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the App may not function properly.

    3. Third-Party Analytics We use third-party analytics services to evaluate your use of the App, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the App and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the App, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

The third-party analytics service providers we currently work with include the following (click on the links to view these third-party analytics service providers privacy policies and find out more about what data they hold about you, what they do with it and how to opt out from certain data collection):

For Google Analytics, please visit: https://www.google.com/analytics
For Unity Analytics, please visit: https://unity3d.com/services/analytics
For Playfab, please visit: https://playfab.com/
For Exit Games, please visit: www.photonengine.com/en-US/Photon

Please be advised that if you opt out of any service, you may not e able to use the full functionality of the App.

How We Use and Share the Information

We use the Personal Information, the Music Data, the Geolocational Information, and the Other Information (collectively, the “Information”) to provide the App; to maintain and improve the App; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.

You also authorize us to use and/or share Information as described below.

  • Agents, Providers and Related Third Parties. We may engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include providing technical assistance, order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. We may also share your Information with any of our parent companies, subsidiaries, or other companies under common control with us.

  • Aggregated Information. We may analyze your Personal Information, and Music Data with Other Information in anonymized and aggregate form in order to operate, maintain, manage, and improve the App. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, business and promotional partners, and other third parties.

  • Business Transfers. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets.

  • Legal Requirements. We may disclose your Information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate to: (i) operate the App, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of vendors, users of the App or the public.

How We Protect Your Information

We take commercially reasonable steps to protect your Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.

Accessing and Modifying Personal Information and Communication Preferences

You may access, review, and make changes to your Personal Information by following the instructions found on the App. In addition, you may manage your receipt of non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Endless Riff email. You cannot opt out of receiving transactional e-mails related to your account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

Important Notice to Non-U.S. Residents

The App and its servers are operated in the United States. Please be aware that your Information, including your Personal Information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the App, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States.

Children

We do not knowingly collect Personal Information from children under the age of 13 through the App. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the App without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

California Residents

Under California Civil Code Section 1798.83, California residents who have an established business relationship with Endless Riff may choose to opt out of our sharing your Personal Information with third parties for direct marketing purposes. If you are a California resident and

(1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your Personal Information to third parties for the direct marketing purposes, please send an e-mail to privacy@endlessriff.com with “Privacy Policy” in the subject line or write to us at:

Endless Riff Entertainment, Inc.
P.O. Box 3255 Memorial Station
Upper Montclair, NJ 07043

In addition, Endless Riff does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

External Websites

The App may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. In any event, you will be required to affirmatively accept the revised Privacy Policy prior to next logging-in to your account.

How to Contact Us

If you have questions about this Privacy Policy, please contact us via e-mail at privacy@endlessriff.com with “Privacy Policy” in the subject line, or mail us at the following address:

Endless Riff Entertainment, Inc.
P.O. Box 3255 Memorial Station
Upper Montclair, NJ 07043